Job Requirements
Less than a year of experience
Job description for Marketing Executive at Rootant Global Pte Ltd
In this role you will:
- Assist the Marketing Manager to execute the marketing strategy for product launches and the overall company strategy
- Execute successful marketing campaigns and own their implementation
- Maintain the B2B content strategy for the company on the respective platforms (Facebook, LinkedIn and website)
- Execute a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Drafting of press releases and working with the appointed PR company to disseminate to the different media outlets
- Copywriting, setting up and monitoring different digital advertising avenues (SEM, Google PPC, Facebook and LinkedIn shadow ads/boosting)
- Drafting, setting up and launching of email marketing campaigns
- Liaise with stakeholders, designers to produce marketing materials (online and offline) with visual impact
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly