Job description for Marketing Executive at Safari Wonders
About the Role
Safari Wonders are looking for a creative and proactive Marketing Executive to plan and execute marketing campaigns, manage events and brand activations, and optimize marketplace performance to strengthen the Safari Wonders brand and drive business growth.
Responsibilities
- Plan, develop, and execute marketing strategies to increase brand awareness, customer engagement, and sales.
- Manage and execute marketing campaigns across both online and offline channels.
- Coordinate and oversee events, exhibitions, bazaars, and brand activation activities from planning to evaluation.
- Manage and optimize the company's marketplace platforms (Shopee, Tokopedia, TikTok Shop, etc.), including promotional campaigns and store performance.
- Collaborate with the Digital Marketing, Graphic Design, Sales, and external partners to ensure effective campaign execution.
- Monitor campaign and marketplace performance, analyze results, and provide recommendations for improvement.
- Build and maintain relationships with vendors, partners, influencers, and communities to support marketing initiatives.
- Stay updated on market trends and competitor activities to develop innovative marketing ideas.
Requirements
- Bachelor's degree in Marketing, Communication, Business, Management, or a related field.
- Minimum 2 years of experience in Marketing, Marketing Communication, Brand Marketing, or a similar role.
- Proven experience in handling marketing campaigns, events, and brand activation.
- Familiar with managing marketplace platforms such as Shopee, Tokopedia, TikTok Shop, or other e-commerce channels.
- Understanding of digital marketing, social media, and campaign performance analysis is an advantage.
- Strong communication, project management, and analytical skills.
- Creative, proactive, detail-oriented, and able to manage multiple projects simultaneously.
- Willing to travel for business when required.
