Job Requirements
This job post is managed by
Stephanie YAP
Last active 2 years ago
Skills
Job description for Marketing Executive ( Graduate Internship) at ODE Consulting .com
Marketing Executive ( Graduate Intern)
If you are keen to build your skills in Marketing and be able to add value to the company, this is the role for you. ODE Consulting operates in a fast pace and dynamic business environment. You will plan, develop and implement an integrated marketing solution for the business. We are looking for an energised and pro-active individual to join our team.
Duration - 3 to 5 months with the possibility of conversion to a contract job after the graduate internship.
The role is to support the company in the following areas:-
a) Develop and implement action plans to increase customer base, volume and market presence
b) Build on good customer relationship to secure brand and customer loyalty
c) Set annual marketing goals and objectives to ensure future growth
d) Build the company brand in the market place
Key Roles & Responsibilities
Campaigns & Events
• Develop and propose an integrated marketing plan (with associated budgets) based on the Annual Targets set across all lines of business
• Develop and manage end-to-end marketing campaigns (including Digital marketing)
• Develop, execute and manage social media strategy
• Plan, organize and execute consistent quality marketing events
• Propose and contribute towards participation and entry submission for relevant awards
Content/ Collaterals
· Develop consistent quality multi-format marketing collaterals and effective sales kits to support the Sales Department
· Develop and use videos effectively in marketing communications
· Explore different marketing channels to build and enhance branding and awareness
· Maintain corporate templates and presentation decks
· Maintain and manage the company websites
· Write and proofread copy for all marketing campaigns
· Liaise with designers and printers and organising photo shoots
· Arrange for the effective printing and distribution of marketing materials
· Leverage Digital Media marketing channels where appropriate for B2B or situations where a B2C programme is conducted
· Perform call-outs and follow-up on referrals and forward leads to appropriate Sales Managers
Data, Database & Leads
· Evaluate Return on Investment for marketing activities and ensure conversion rate from marketing effort to leads and qualify leads
· Manage the leads generation process and ensure leads target is met (Monthly report on leads conversion rate)
· Provide support on monitoring of leads conversion rate from qualified leads to new sales
· Monitor competitor activity
· Follow up on enquiries and schedule meetings on potential collaborations for Culture in the Workplace (CW)
· Follow up on Hofstede CWQ (Culture in the Workplace Questionnaire) trial completion leads
· Maintain and update customer databases (CW & ODE)
Partner/Associate/Stakeholder Management
· Attend and contribute ideas in client/ partner meetings working with the Sales Manager
· Source and pursue potential partnership opportunities (ODE & CW)
· Liaise and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
· Manage end-to-end Hofstede CWQ Certification process, and enquires from Associates and Partners (CW)
· Oversee reaccreditation process for existing Hofstede CWQ associates (CW)
· Work with Certification Body and Master Certifiers on certification schedules
· Plan and schedule annual Partner dialogues and conferences (CW)
*During peak periods, there is also the possibility of being involved in events and associated logistics as and when required of the team.
The candidate should possess
· A degree or masters degree in business (a major in Sales & Marketing is preferred).
· Bilingual Skills, in English and preferably Mandarin
The candidate should possess or be keen to hone or develop the following skills :-
· Analytical skills
· Ability to design aesthetically pleasing marketing or sales collateral
· Good project management skills
· Negotiation Skills
· Communications – Business Writing
· Planning and Organisation
· Digital Media Marketing
· Ability to generate customer buy-in.
· Self-driven, a team player and meticulous
· Commercial awareness
· Self-motivated, takes initiative
· Excellent time management,
· Decision-making
· Good Interpersonal Skills
· Creativity