Job description for Marketing Communications Executive at Cellarbration
As a Marketing Communications Executive, you will work closely with the team leads to drive organic search as well as digital marketing across various channels. On-the-job training and guidance will be provided, and you will be given opportunities to develop/ execute innovative ideas on growing the business through marketing promotions and different channels. You will also support the team in marketing communications campaigns and activities to increase brand awareness and drive conversions for the businesses.
Key responsibilities of the role include:
- Basic knowledge of SEO strategies like keyword research, link acquisition, and on-site optimization
- Well-versed in Ahrefs, SEMRush, Google Search Console, Google Analytics, Moz, Google Keyword Planner and other SEO tools
- Responsible for updating on-page SEO elements such as meta descriptions, title tags, and heading tags
- Assists to manage and oversee websites including product uploads and website development
- Analyzes and reviews data from Ahrefs, SEMrush, Google Analytics to improve overall SEO performance and identify areas of opportunity to maximize conversion rates, on Cellarbration ’s ecommerce platforms
- Evaluates campaign effectiveness and provide recommendations for constant improvements
- Supports the team leads in the development of brand campaigns, promotional materials, POS and packaging
- Supports the team leads in the development and curation of brand social media channels as assigned
- Supports the team leads in tracking and updating of marketing and campaign reports
- Other ad-hoc duties as assigned.
Qualifications and Experience - Diploma/Degree in Marketing, Mass Communications, Business or other related fields
- Basic knowledge of HTML and any digital marketing platform is a plus
Proficient in written and verbal English - Proficient in Google Workspace tools (Docs, Sheets, Slides, Drive etc.) Demonstrated interest in marketing
- Growth-oriented mindset, takes initiative and ownership of work
- A proactive and collaborative team player who is able to work independently and in a team to deliver results
- Proficient in Microsoft Office
- Fresh graduates may apply
