Job Requirements
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Skills
Job description for Marketing Analist at Yellow Fit Kitchen
- Bachelor's degree in related field
- Detail-oriented, analytic problem-solving, strong analytical skills, critical thinking, and good business sense
- Ability to multi-task, meet deadlines, and thrive in a fast-paced environment
- Outstanding analytical skills and comfortable with analyzing complex, large scale data sets
- Experienced with multiple digital marketing platforms
- Excellent interpersonal skills
- Good written and oral communication skills
- Ability to work effectively under pressure and meet established goals and objectives within the specified deadline, while always maintaining quality
- Fluent in data mining, data visualization, business intelligence and reporting software
- Self-driven and a team player
- Experience in project management and data analysis
- Measure the effectiveness of advertising, marketing, and communications strategies
- Produce actionable insights that will be used to support or devise new marketing strategies
- Discover opportunities for growth and improvements
- Identify performance gaps and business issues to solve
- Define the right experiments and statistical tests to validate the hypothesis
- Lead the team to initiate and improve growth program through data analytics
- Own various analytical projects end-to-end, including Extracting and exploring data
- Analyze and monitor marketing performance
- Analyze end-to-end user behavior, conversion data, customer journeys, and funnel analysis
- Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
- Collect and analyze data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand
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