Job description for Leader Content Creator at Ricu's Secret
Ricu's Secret (PT. Ricu Perkasa Utama)
Location: Cikeas Udik, Bogor Regency (On-site, Mon-Sat, 9 AM - 5 PM)
Requirements:
• Proficient in video editing using CapCut or similar tools.
• Confident appearing on camera as talent/content creator.
• Up-to-date with social media trends and content formats.
• Able to collaborate with the team on content strategy and creative ideas.
• Capable of creating UGC-style content such as unboxing, reviews, and lifestyle videos.
Core Responsibilities
• Strategy & Ideation: Develop long-term content strategies and lead brainstorming sessions to keep up with trends.
• Team Leadership: Guide junior team members, evaluate performance, and delegate production tasks (writing, filming, editing).
• Analytics & Optimization: Monitor campaign metrics, adjust strategies based on audience engagement, and drive sales conversions.
• Cross-functional Collaboration: Work closely with marketing, design, and product teams to align content with overarching business goals.
Key Skills Required :
• Content Strategy & Planning: Deep understanding of platform algorithms (TikTok, Instagram,Shoppe).
• Creative Execution: Proficiency in content operations, creative/content writing, and editing.
• Analytical Thinking: Ability to interpret data and translate insights into actionable steps.
• Communication: Strong leadership skills to mentor teams and convey brand voice.
Qualifications:
• Have a content creator portfolio and active social media/content account.
• Minimum 1 year of experience; fresh graduates are welcome with a strong portfolio.
• Passionate about lifestyle, beauty, wellness, and creative production.
• Based in or willing to work in Cibubur and surrounding areas.
