Job description for KOL Specialist at PT SOLAR ORCHID INDONESIA
Job Requirements
- A Diploma or Bachelor’s degree in a related field.
- Fresh graduates are welcome to apply and should have an interest in the skincare industry.
- Having a prior Business Development experience will be given preference.
- Must be proficient in at least one foreign language, English or Chinese
- Proficient in using major social media platforms, with preference given to candidates who actively manage personal social media accounts.
- Demonstrates strong teamwork, a high sense of responsibility, and the ability to work under pressure.
- Knowledge of the TikTok platform will be an advantage.
Job Description
- Develop marketing campaigns involving KOLs by leveraging social media platforms and other digital channels.
- Build and maintain partnerships with TikTok creators to promote the brand and its products.
- Analyze TikTok creator trends, identify high-quality creators, and provide targeted collaboration recommendations.
- Develop and execute comprehensive brand marketing strategies, including defining target markets, brand positioning, and identifying effective marketing approaches.
- Conduct market research to understand consumer trends.
- Create measurable campaign plans that align with the allocated budget.
- Develop creative content, including visuals, copy, and videos, for various social media platforms to increase consumer engagement.
- Monitor social media trends and develop relevant content strategies.
- Analyze marketing campaign performance and provide regular reports.
- Measure the ROI (Return on Investment) of each campaign.
- Continuously stay updated on industry trends and actively explore new creator content partnerships to enhance brand impact.
