Job Requirements
Skills
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Job description for Head of Public Relation and Community at Elshe Skin
- 5+ years experience within the area of PR, marketing, events promotion, or journalism.
- 2+ years experience in building or engaging with beauty or skin care communities.
- Experience with influencers is preferred.
- Provide short term and long term strategy and lead the implementation of public relation, media, KOL management, brand partnership, activation, and community building initiatives for all business unit (skin care, beauty, and clinic).
- Monitor and analyse the company's share of voice and brand sentiment by using updated data-mining tools. Develop and manage communications around company initiatives, campaigns and brand plans.
- Play role as one of the spoke person of the company Build and maintain relationship with media, KOL, community, and other parties to support company's objectives.
- Ensure PR strategy alignement with company's goals. Work cross-functionally with internal stakeholders to identify support that can be contributed by PR & community division.
- Monitor and analyse the brand and company's perception that built through all communication to external. Increase the user-generated content that align with company's brand strategy.
- Monitor and analyse the effectiveness of PR & Community budget. Hire and develop team to increase team's productivity and engagement.
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