Head of Product Marketing
Skills
Job description for Head of Product Marketing at PT. Koltiva
The Product Marketing Manager is responsible for presenting our products in ways that will strengthen our brand and boost the product adoption. The specific responsibilities of this role include:
- Demonstrate full ownership and accountability of all Koltiva's B2C and B2B products to be ready from a commercial perspective. Your success will be measured by the growth of users, feature adoption, and profitability.
- Create, execute, manage, and analyze marketing playbook and optimize it for maximum ROI able to create the go-to-market strategy, lead the implementation of 360 media plan with excellent project management skill, strong data-driven in campaign performance analysis
- Develop Go-to-Market (GTM) strategy for product and feature launches by utilizing all 7Ps Marketing strategies.
- Execute GTM strategy and optimize it for maximum ROI, including but not limited to managing a campaign end-to-end, from planning, executing, evaluating, and being data-driven when conducting campaigns.
- Initiate the strategy to determine the budget, promotion scheme, mechanics, and result projections, execute it, and analyze the result. Collaborate with the tech, product, key account, and project teams to align and implement infrastructure, tools, and support needed for marketing.
- Drive and manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs.
- Plan and implement integrated campaigns to increase brand visibility, product awareness, and purchase intent.
- Build product messaging that sets new products apart from others in the market to give them a unique selling point and is responsible for new product launches
- Monitor and evaluate all product marketing campaigns and propose recommendations to get better results.
About the company
Company Overview
Established in 2013, Koltiva is a leading agritech company for enterprises to make their global supply chains traceable, inclusive, and climate-smart, backed by our human-centered technology with boots-on-the-ground professional service. Koltiva supports some of the largest multinational companies by digitizing and verifying global supply chains, focusing on enhancing traceability, inclusiveness, and sustainability.
Koltiva combines triple-tech (AgriTech, FinTech, and ClimaTech) to improve producers’ outcomes and profitability while building more sustainable supply chains
Office address
Jl. Mampang Prpt. Raya No.66, RT.9/RW.3, Tegal Parang, Kec. Mampang Prpt., Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12790Company gallery
