Job description for Global Brand & Marketing Lead at PT Sukses Mulia Sinergia
HR Sinergia is currently seeking a Global Brand & Marketing Lead for one of our clients, a rapidly growing lifestyle brand operating in the international market. We are looking for a visionary and strategic leader with an entrepreneurial spirit to build our brand identity and spearhead digital growth from the ground up.
As the Global Brand & Marketing Lead, you will be responsible for establishing our brand presence globally (0-1) and driving digital marketing strategies across various international platforms. We are looking for an individual who is not only a master strategist but also highly hands-on in executing high-level content and data-driven advertising.
Key Responsibilities:
- Develop and execute comprehensive social media strategies (Instagram, TikTok, YouTube) to increase global brand awareness and engagement.
- Lead creative content production, including direct execution of video editing (Premiere, CapCut) and high-impact storytelling/copywriting.
- Manage and optimize digital advertising campaigns (Meta Ads, etc.) with a strong focus on growth metrics and ROI.
- Design marketing initiatives tailored for international audiences and collaborate effectively in a professional English-speaking environment.
- Monitor engagement and growth metrics to make informed, data-driven marketing decisions.
Ideal Candidate Profile:
- Proven background in digital marketing, brand management, or growth marketing (preferably from D2C, outdoor/lifestyle, e-commerce, or tech industries).
- Exceptional English communication skills (both written and spoken) are mandatory.
- Proficient in video editing tools (Premiere, CapCut) and deeply familiar with the digital advertising ecosystem.
- Entrepreneurial, proactive, and experienced in building systems from scratch (0-1 experience).
- Strong sense of ownership and the ability to lead marketing initiatives independently.
- Willingness to travel internationally as required.
Additional Information:
- Employment Status: Recruitment managed by HR Sinergia.
- Salary: Rp15,000,000 – Rp20,000,000 (Subject to company policy and candidate’s experience).
