E-Commerce and Digital Marketing Specialist

Job Description:

We are looking for a dynamic, results-driven Social Media & E-commerce Live Specialist / Executive for our Indonesia Market. This hybrid role is perfect for a multi-talented digital native who is equally confident in front of the camera and behind the scenes of e-commerce platforms.

You will be the face and voice of our brand during live commerce sessions, while managing our social media presence, creating engaging short-form content, and ensuring smooth backend store operations across Tokopedia, Shopee Indonesia, and Curaprox Indonesia Webshop

Job Responsibilities:

1. Commercial Livestreaming & Hosting

• Lead and Host: Present high-performing livestream sessions across major e-commerce and social platforms (TikTok, Shopee, Tokopedia, Meta).

• Drive Revenue: Utilize structured selling frameworks, bundle positioning, and strategic promotional sequencing to drive sales.

• Own Performance Targets: Take direct ownership of GMV (Gross Merchandise Value) targets, conversion rates, and average order value (AOV).

• Campaign Anchoring: Act as the lead host during key mega-campaign periods and major platform sale days (e.g., 9.9, 11.11, 12.12).

• Brand Representation: Maintain strong audience engagement, foster community interaction, and represent the brand professionally on-camera.

2. Live Performance Optimization

• Data Review: Analyze post-live performance data and metrics to identify core areas for improvement.

• Script & Hook Refinement: Continuously refine selling scripts, opening hooks, and objection-handling techniques.

• Flow Management: Optimize product demonstration flows and time allocation within live sessions to maximize viewer retention.

• Knowledge Sharing: Share best practices and insights with team members to uplift overall livestream quality.

3. Content Creation & Asset Development

• Social Media Management: Plan, manage, and create engaging content for social media channels, specifically Meta (Instagram/Facebook) and TikTok.

• Content Extraction: Cut and edit high-performing short-form video clips from recorded livestream sessions for social media reuse.

• Video Editing: Handle basic video editing and content production to create a product demo library for showcases and affiliate support.

• Strategic Alignment: Ensure all content output aligns with current marketing campaign priorities and broader commercial goals.

4. Store Operations & Affiliate Enablement

• Platform Management: Manage backend seller shops, product listings, and understand logistics workflows for Shopee, Tokopedia, and Shopify.

• Affiliate Support: Enable and prepare affiliate creators and guest streamers with product insights, key selling points, and demo directions.

• Studio Excellence: Ensure studio readiness, technical setup (lighting, audio, camera), and presentation standards are consistently maintained.

• Livestream Staging: Handle basic livestream setup, including arranging the background, adjusting the ring light/lighting, and positioning the product table for a clean broadcast appearance.

• Reporting: Maintain strict discipline in performance tracking, reporting, and asset organization.

Skills & Experience Required

• On-Camera Confidence: Proven experience as a live stream host, content creator, or presenter with a strong, engaging on-camera presence.

• Commercial Mindset: Strong commercial selling capability in live or digital retail environments.

• E-Commerce Literacy: Familiarity with Shopee Seller Centre, Tokopedia Seller App, and logistics workflows. Experience with Shopify is a plus.

• Content Production: Proficiency in basic video editing (e.g., CapCut, Premiere Pro) and short-form video production.

• Analytical Skills: Ability to analyze live performance data and operational metrics to adjust execution strategies on the fly.

• Adaptability: High accountability, ownership mindset, and the ability to thrive in a fast-paced, campaign-driven environment.

Personal Attributes

• Passionate about continuous learning, digital innovation, and skills development.

• Inspiring communicator who is highly organized, detail-oriented, and self-driven.

• Highly collaborative with a hands-on, problem-solving approach.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 2-4 years of experience in e-commerce, digital marketing, or social media management

• Hands-on experience with HubSpot Marketing Hub and CRM

• Strong understanding of e-commerce platforms

• Proficiency in paid social and digital advertising (Meta Ads, Google Ads, TikTok Ads)

• Knowledge of SEO, SEM, and marketing analytics tools

• Creative mindset with strong copywriting and visual storytelling skills

• Excellent organisational, communication, and project management abilities