Job Requirements
Job benefits
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Team-building events
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for you and your team to nurture meaningful relationships between every individual.
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Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
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Job description for DIGITAL MEDIA MANAGER at Heineken Vietnam Brewery
- Align Media briefs and objectives with brand team to ensure they are in accordance with brand plans approvals
- Interface with Media Agency and brand team to ensure proper follow up in media flowcharts, quality of planning and buying
- Follow up for adjusted the media concept plans when there is any changes (down rating / decrease KPI, client’s change marketing / media plan…)
- Evaluate booking plan across channels: TV – Digital – Mobile – OOH - Print
- Build up Data Strategy full scale from Collection to Activation & Enrichment.
- Lead Data arsenal/ segmentation across functions from local & global.
- Develop & pilot iDDM approach for potential brand campaigns.
- Define modern consumer journey & map with data for better conversion.
- Initiate thru-the-line consumer journeys with AWO test – learn – reapply spirit.
- Master global tool/ system (DCM/ MOAT/ ADOBE/ Lumina/ Dashboard/ GMP) for on time optimization.
- Drive Digital transformation across our paid – own – earn channel into 1 holistic ecosystem with clear roles for each platform.
- Build up flawless consumer journey across digital platforms & close the deal with consumers.
- Formulate digital marketing strategy and road map to deliver tangible commercial value against company-wide business targets
- Maximize digital effectiveness by proactive proposing customized channel mix based on brand objectives.
- Measure iDDM impact cross channels
- Build up report analysis structure to keep track on media KPI
- Building up and maintain the strategic partnership with Media partners/suppliers.
- Update trends in the market: new branding marketing activities, new commercials, new regulations on branding marketing, etc. & recommend suitable innovation for our brands.
YÊU CẦU CÔNG VIỆC
- 4-5 year experience in Media/Communication,
- Strong expertise in Performance & Data driven planning.
- Having experience in mar-tech is preferred
- Use to work in media agency
- Good – presentation skills & influence skills
- Good – management skills
- Logic thinking & Problem solving skill
- Willing to work under pressure
- Detail oriented
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