Job Requirements
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Job description for DIGITAL MARKETING at PT Kami Gawi Berjaya
- You will manage budget to achieve GTV and New Customers growth against ROAS, target CPA and long-term profitability goals
- You will implement our customer acquisition strategy across Paid Social & Display to ensure agreed targets are met on monthly basis
- You will work with existing partners on strategy, planning, running campaigns and measurement incl. Google, Facebook, Instagram, Tiktok, and more
- You will manage tracking set up, campaign feeds, and any necessary tech and creative requirements
- You will work with the Product and Analytics teams to improve our performance, reports and support the marketing product strategy
- You will work with Marketing team to support the annual promotional calendar
- Min. 3 years of digital marketing experience - preferably in paid digital media
- Strong attention to detail.
- Analytical and data-driven.
- Experience working with Facebook Ads, Google Ads, and other digital advertising platforms such as Tiktok, and programmatic platforms
- Working knowledge of Google Analytics
- Ability to multitask and thrive in a dynamic and fast-paced environment
- Motivation to collaborate: You enjoy working effectively with teams and have experience motivating teammates in an agile, iterative test and learn environment.
- Solid understanding of retargeting and the conversion funnel and knowledge of what ad campaigns to run at each stage of the funnel.
- Proficient in Excel and have experience using it to build models and forecasts
- Consumer brand experience is desirable.
- Knowledge and interest about watches is a huge plus
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