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Job description for Digital Marketing at Lalamove Indonesia
Job Descriptions
- Generating leads through All Digital Channel
- Manage, review, and perform daily account responsibilities associated with Social Media Ads, Google AdWords (SEM. Display Network), Native Ads, programmatic display ads and monthly budget caps
- Monitor and perform optimization for content and keyword to improve conversion rates for lead generation, app installations and in app purchases events
- Assist in the analysis of customer persona study
- Identify potential content, keyword trends, and opportunities that we can take advantage off
- Work with marketing team to create content and ad creatives
Requirements
- A minimum of 2-3 years of experience in digital marketing for e-commerce or tech industries
- Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for SEM and PPC
- A strong understanding of ad formats in Social Media Ads and Google
- Experience in setting up re-marketing ads and A/B Testing
- Experience in conducting SEO optimization, keyword analysis, conversion optimization, and conducting content marketing
- Familiarity with Excel/Spreadsheet, Google Analytics, Google Search Console, Facebook Ad Manager and other digital marketing tools
- Experience in collecting and analyzing data
- An analytical and critical thinking mindset
- Independence, drive and ability to work in a team
- Fluent in English is a must
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