Job Requirements
3 - 5 years of experience
Skills
Job description for Digital Marketing Specialist at Unravel Studios Pte Ltd
HELLO FROM UNRAVEL STUDIOS!
We’re a young friendly bunch. Plus we’re an agency. A YOUNG agency with a startup culture. So that’s like a double yay! If you’re excited about the next big thing and want to join a Creative-Marketing-Tech Agency… we’re it.
You’re a go-getter. Unafraid of putting in the work. Excited about strategy. Crave for ownership of the work that you produce. You want an amazing portfolio, a stellar career trajectory and want to do something – with meaning.
You get bored with just one account. You’re curious, humble, eager to learn. We want good people. Good vibes. Good ethics.
If you join Unravel Studios, you’ll never be bored. We’ve got hospitality, fintech, F&B, real estate, and ecommerce under our belts. We build apps from scratch. If this doesn’t get you interested, nothing else will.
So if you’re game… we think you know what button to hit.
(You should have at least 3 years of experience. A portfolio with case study metrics will be advantageous. If you have some proficiency is graphic design software and / or content creation, all the merrier! If you don’t, that’s ok)
Now on to the usual responsibilities:
- Set up and optimize Facebook and Instagram marketing campaigns for client accounts and / or Unravel Studios
- Develop marketing workplan to achieve targets set by the Management
- Contribute ideas to the development (Content creation and copywriting direction) for online marketing / content vehicles - liaise with designers
- Report lead generation performance and marketing KPIs
- Plan and execute all digital marketing, including Google SEO/ SEM, marketing database, email, social media and display advertising campaigns. Analyse and optimise lead funnels consistently.
- Formulate different strategies and campaigns for various projects
- Design, build and maintain social media presence, as content gatekeeper and creator for articles, social posts and landing pages.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) on a weekly basis.
- Develop / optimize CRM strategies to ensure customers are consistently engaged with the brand
- Assist the team in the strategic planning and execution of performance media channels including, but not limited to, search, mobile, programmatic and paid social media
- Work with tools and person-in-charge in ensuring the campaigns or strategy set are up to the performance indicators set and budget.
- Keeping abreast of all policy language regarding social media, looking for top trends and proposing any changes or updates to the program.
- Some programs you’ll use include SEMrush, Intercom, Instapage