Job description for Digital Marketing Specialist at IDE Asia
Digital Marketing Specialist / Senior Digital Marketing
Placement: Credit Bureau Indonesia (CBI)
Work Location: Sudirman, Jakarta (WFO)
Experience: Minimum 5 Years
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve business and marketing objectives.
- Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant digital platforms.
- Manage advertising budgets, monitor campaign performance, and optimize ROI, ROAS, CPL, and conversion rates.
- Develop and implement lead generation strategies, particularly for B2B audiences.
- Analyze campaign performance using Google Analytics (GA4), Google Tag Manager, and advertising platform analytics.
- Conduct audience research, keyword research, A/B testing, and competitor analysis to improve campaign effectiveness.
- Collaborate with internal teams to develop marketing content, landing pages, and campaign materials.
- Prepare regular performance reports, provide actionable insights, and recommend improvements.
- Stay updated on digital marketing trends, advertising technologies, and industry best practices.
Requirements:
- Minimum 5 years of experience in Digital Marketing, with strong hands-on experience in paid advertising and performance marketing.
- Proven experience managing and optimizing Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Strong understanding of B2B marketing, lead generation, and customer acquisition strategies.
- Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), and digital marketing analytics tools.
- Strong knowledge of SEO, SEM, conversion tracking, remarketing, and campaign optimization.
- Data-driven, analytical, and able to translate campaign data into actionable strategies.
- Fluent in English, both written and verbal. Must be comfortable communicating and presenting in English.
- Strong communication, project management, and stakeholder management skills.
- Experience in financial services, banking, fintech, or credit bureau industries is highly preferred.
- Willing to work onsite (WFO) in Sudirman, Jakarta.
