Digital Content Marketing Specialist
Job benefits
- Remote work options
- Health and wellness benefits
- Medical coverage
- Personal development benefits
- Team building events
- Others
Must have skills
Job description for Digital Content Marketing Specialist at Asus Technology (vietnam) Co.,ltd
Role overview
As a Digital Content Marketing specialist, you will be responsible for promoting ASUS brands & products in the company's online channels and engaging with ASUS online communities to build brand awareness and loyalty. In addition, you will be responsible for implementing and managing the overall company's digital content marketing. As a result, you will play a crucial role in achieving the company's business goals and objectives and report directly to Digital Marketing Manager & Marketing Director.
Responsibilities
In your daily duties, you will:
Digital content development
- Lead the development, production, and localization of all digital content used in brand & partner digital channels such as social media and digital advertising, website, and e-commerce.
- Write and edit copy.
- Work closely with the designer on developing creative content using across digital channels.
- Work closely with product marketing/PR/Technical PR/E-commerce to ensure product-related content is delivered correctly on digital platforms.
- Contribute to the strategic planning, budgets, schedules, and work plan of new digital content and digital programs;
- Provide recommendations with brand marketing and agency partners to ensure that content is engaging, accurate, and optimized for online users.
- Develop keyword plans by conducting keyword research regularly to generate content ideas and optimize existing content.
- Keep track and analyze the performance of the content on how customers respond to each type of content, then optimize toward the best ROI.
- Identify improvement areas of content in communication messages, copywriting, wording, format, creative designs, channels...
Social Media & Community Management
- Write engaging copy promoting brand and products on relevant social media platforms (Facebook, Instagram, YouTube, Tiktok, Forum...). Plan social content, and maintain the content calendar, ensuring social media content is regular, relevant, and engaging
- Engage with Fans and Followers to build relationships with the community and encourage engagement
- Monitor the success of the community and social media in delivering the overall marketing strategy
- Weekly reporting on social media content performance, user behaviors & engagements within the community
Website Management
- Monitor website appearances update the content of product page, banners. Ensure product campaign pages are ready for its market launching schedule
- Manage CMS, working with webmaster and editors to ensure it's meeting the needs of the marketing strategy
- Analyze analytics data to learn how users interact with content
- Identify improvement areas in website performance in user experiences, SEO, content, images... and optimize it.
Requirements
- 2+ year experience in Content Marketing. Previous experience on working in e-commerce industry or digital agency is a plus
- Passionate in technology/gaming/content creation is an advantage
- Familiar with marketing across multiple channels and types including social, advertising, email, conversion rate optimization, website, content strategy & tactics.
- Consumers centricity & understanding of their needs/preferences
- Creative, passion for social media, eager to stay on top of the trends
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment and with tight timelines
- Excellent communication, collaboration & writing skills
- Excellent command of MS Office
- Knowledge in 2D design (Illustrator, Photoshop…) is a plus
- Fluent in English
Success Profile
- Results-driven
- Consumer oriented
- Problem solver
- Organized
- Innovative
- Creative thinking
- Passion for content marketing
Career Path
ASUS is also a great place to grow and shape your career. Explore the career journey of Digital Marketer:
From Digital Content Marketing specialist, to Digital Performance Marketing to Digital Marketing Manager
Benefits
Great performance makes great income! To the team of ASUS, you will get:
- A Dynamic environment with positive teammates & growth mindset culture
- Competitive income with 13th month salary; quarterly bonus based on performance
- Health & wellness with health insurance & annual health check
- Company trip, teambuilding & other benefits
About the company
ASUS - In Search of Incredible
ASUS is a worldwide top-three consumer notebook brand that creates innovative technology to deliver a seamless, joyful digital life for everyone.
Our story began 29 years ago on a journey to create the world’s best motherboards. From those humble beginnings, ASUS quickly grew to become the world’s best-selling and most award-winning motherboard brand. Over the years, ASUS has developed a range of leading-edge solutions. ASUS has now a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.
Driven by innovation and committed to quality, the company won 4,385 international & prestigious awards. Last year, ASUS was recognized as the most valuable Taiwanese brand by Interbrand for the third consecutive year, and we were named among the World’s Most Admired Companies by Fortune magazine.
ASUS has more than 17,000 employees worldwide, including a world-class R&D team of more than 5,500 engineers.
Our VN head office in Ho Chi Minh City is a vibrant and stimulating place to work. The ASUS brand spirit of In Search of Incredible and our passion for innovation help us deliver the incredible in everything we do. We love talking to our partners about how best to market our exciting new products. Our culture is one of collaboration among people with can-do attitudes.
ASUS offers great advancement opportunities. We are now seeking for dynamic, talented and career-minded individuals to expand our business in Vietnam. If you believe that you have the skills to succeed in a fast paced environment, please email your CV & resume now.
