Job description for Digital Ads Specialist at LICO Media
1. Plan, set up, and manage digital advertising campaigns across platforms (TikTok Ads, Meta Ads, Google Ads, etc.)
2. Monitor and optimize ad performance to achieve campaign targets and KPIs
3. Analyze campaign data, metrics, and audience insights
4. Conduct A/B testing for ads, creatives, and targeting strategies
5. Manage advertising budgets and ensure efficient spending
6. Collaborate with creative and marketing teams for ad content and campaign strategies
7. Stay updated with digital marketing trends and platform algorithm changes
8. Prepare regular campaign performance reports and insights
9. Identify opportunities to improve conversion, reach, and engagement
10. Ensure ads align with brand objectives and target audience
