Deputy Head Analytics and Insights
Skills
Job description for Deputy Head Analytics and Insights at ilmuOne Data
Work Responsibilities:
● Lead the design and development of analytical projects
● Build compelling pitch/sales decks based on new business requests
● Identify opportunities to develop forecasts, statistical models, segmentation schemes, and data-driven analyses
to drive marketing efforts around conversion
● Partner with the Technology and Product teams to deliver a stable and highly available reporting platform
● Oversee all aspects of analytics and business intelligence projects
● Oversee team’s development and maintenance of reports, databases and KPI dashboards
● Train and supervise Analytics team and ensure that team meets the reporting and analytical needs of clients
Leadership Responsibilities:
● Delegates work appropriately to maximize team efficiency
● Commits to personal learning and growth
● Leads direct reports and/or cross-capability team toward positive outcomes
Qualifications and Requirements:
● Knowledge of digital marketing tools including Meta Ads, Google Ads, Google Marketing Platform, Comscore
● CRM communications measurement planning and performance analysis;
● Knowledge of SQL and R and if possible Python;
● Excellent written and verbal communication including presentation skills;
● Demonstrated project, and client management expertise;
● Advanced knowledge of marketing/advertising testing principles;
● Experience with major personalization tools, such as Optimizely; Google Optimize
● Experience in Data Visualization with tools such as Tableau; Google Data Studio
● Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links and PowerPoint;
● Experience with major digital analytics tools, such as: Doubleclick, Atlas, Omniture, Coremetrics, Webtrends,
Google Analytics and Adobe Analytics; SimilarWeb
● Experience with social listening tools, such as, Crimson Hexagon and Sprinklr;
● 7 years of experience in a web analytics focused role for digital marketing.
Character
● Ability to work with minimal supervision and keep supervisors informed
● Ability to work well in a team environment
● Ability to communicate in clear and concise terms
● Ability to develop clear, unique and precise data analyses
About the company
We provide C-suite executives and start-up Founders with industry-leading digital marketing and data analytics solutions.
We are:
One with clients - aligning their priorities and goals with ours
One with data - providing management with actionable insights
One with results - ensuring quantifiable and measurable performance is delivered
