Job Requirements
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Job description for Customer Marketing Executive (Trade Marketing) at Suntory Pepsico
- Generate channel/ customer/shopper insights in related channel
- Work with MKT/ CAT/ CD team to execute category/brand guidelines in related formats by customer based on category focus, brand J2BDs, consumer/shopper/customer insights and demand space to drive channel growth
- Own execution new Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly
- Responsible for category development per sub channel: Pack/mix/Pricing & Revenue management and or portfolio initiatives
- Tracking & monitoring the budget: A&M, POSM production, TOT etc.
- Support and ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
- Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies
- Work with Sales team to get feedbacks on plan and insights of market/ customers
- Bachelor graduation in relevant majors
- Strong knowledge of MT/OP channel
- Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, Category Management & Development including Revenue mangagement
- Brand marketing, customer marketing or sales experience in an FMCG environment
- Capability in analysis channel/ brand/ price/ pack trends in related channel vs total industry.
- Strategic thinking, strong analytical, problem solving skills
- Strong communication/ interpersonal skills
- Fluent in English & Computer skills (MS Office)
- Advanced English
- Basic PC
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