CRM Specialist
Skills
Job description for CRM Specialist at Gakgendutlagi
GGL Life is seeking a full-time CRM Specialist to oversee the Sales Department’s CRM system, help carry out marketing activities through multiple channels such as (Email Marketing & Pop-Up Websites), provide technical & administrative support, and implement changes.
Responsibilities:
· Marketing and channel performance analytics, optimization strategies, and customer behavior analyses.
· Leading core insights from the data and suggesting marketing communication strategy that drives fundamental improvements of the business.
· Pursue data quality, collaborate with data acquisition agency, and ensure data is optimized to drive understanding of key customer lifecycle stages and how we can drive engagement using data.
· Mine data and analytics at the customer level to better understand their funnel and engagement behaviors, and conduct customer analyses: behavior, segmentation, and customer value.
· Developing statistically significant experimentation frameworks to allow us to improve the targeting of our marketing through segmentation and assessing incremental impact of campaigns.
· Proactively bringing new ideas to the table relating to business questions, analytics approaches, datasets, and ways of working.
· Serve as a custodian of CRM database - integrate, compile, analyze, data and make recommendations on trends utilizing CRM software.
· Deliver reports and dashboards on key metrics: customer base, funnel, conversion events, segmentation types, referring channels, marketing campaigns, and specific attribute correlations.
· Effectively share insights and analyses with stakeholders to drive business decisions—partner with cross-functional stakeholders as per business requirements.
· Drive onsite growth funnel buyer acquisition, retention, and conversion through systematic site analytics and extensive A/B testing, working closely with product/tech/design.
· Track key audience segment performance indicators across the region (e.g. lifetime value, funnel stage metrics) and prepare reports and insights for the senior leadership team.
Requirements:
· University degree and above.
· Minimum 3 years, of proven work experience as a CRM Specialist or similar role.
· Collaborative personality and ability to build strong personal relationships.
· Ability to remain calm and professional in stressful situations.
· Commercial and marketing sense, good at competition analysis to identify strategic opportunities.
· Highly organized, with attention to detail and a dedication to resolving issues.
· Collaborate with other teams to assist in solving a customer problem.
· A good team player, self-motivation, and good interpersonal skills.
· Good command of Bahasa Indonesia and English, both verbal and written.
· Good computer knowledge of MS Office.
· Hybrid working (WFO/WFH).
· Ideally able to start work on short notice.
About the company
Gak Gendut Lagi (GGL) berdiri pada 21 Oktober 2019 sebagai komunitas diet yang dipelopori oleh Coach Dien Limano dan Natasya Limano. Berbekal ambisi untuk membantu #1JutaNyawa, keduanya berkontribusi aktif membagikan konten edukasi seputar mindset, fitness, dan nutrition kepada siapapun yang ingin hidup sehat.
Pada 5 November 2020, GGL berkembang menjadi aplikasi penyedia layanan kesehatan dengan lebih dari 30.000 pendaftar di bulan pertama peluncurannya. Saat ini, pengguna aplikasi berasal dari 50+ negara dan terus bertumbuh di seluruh dunia. Namun, perjalanan GGL tidak berhenti di situ. Kami berkomitmen untuk terus berinovasi menghadirkan beragam terobosan dan layanan terbaik bagi siapapun yang ingin hidup sehat dengan cara yang menyenangkan. Oleh sebab itu, kami selalu terbuka untuk menyambut siapapun yang ingin bergabung dan menjadi rekan seperjuangan untuk menciptakan perubahan bersama GGL.
