Job description for Creative Digital Planner at WOW Integrated Strategic Communications
Creative Digital Planner — Job Description
Role Overview
Responsible for developing creative digital strategies and campaign ideas that connect brand objectives with consumer behavior, digital trends, and platform opportunities. The role translates insights into engaging, relevant, and measurable digital campaigns across multiple platforms.
Key Responsibilities
* Develop digital creative strategies based on client objectives, brand positioning, consumer insights, and campaign KPIs.
* Translate consumer behavior, social trends, and cultural insights into creative campaign opportunities.
* Develop big ideas, campaign territories, creative concepts, and digital storytelling.
* Create strategic and creative recommendations across social media, digital content, influencers/KOLs, websites, communities, and other digital touchpoints.
* Develop content strategies, content pillars, key messages, and communication journeys.
* Identify the right digital platforms, formats, and content approaches based on target audience behavior.
* Collaborate with Creative, Account, Media, KOL/Influencer, Production, and Strategy teams to develop integrated campaigns.
* Develop creative briefs and provide clear strategic direction to the creative team.
* Conduct market, competitor, audience, social listening, and digital trend research to identify new opportunities.
* Turn data and insights from platforms such as Meta, TikTok, Google, social listening tools, and campaign analytics into actionable creative recommendations.
* Present creative strategies and campaign ideas to clients, clearly articulating the consumer insight, strategic rationale, creative idea, and expected impact.
* Work closely with creative teams to ensure ideas are strategically relevant, creatively strong, and digitally executable.
* Monitor campaign performance and translate performance data into creative optimization and future recommendations.
* Stay updated on digital trends, emerging platforms, creator culture, technology, AI, and new content formats.
* Contribute to new business pitches by developing strategic narratives, campaign concepts, and creative digital solutions.
Key Deliverables
* Digital Creative Strategy
* Consumer & Cultural Insights
* Creative Brief
* Campaign Big Idea / Creative Territory
* Digital Campaign Concept
* Content Strategy & Content Pillars
* Social Media Strategy
* KOL / Influencer Strategy
* Digital Consumer Journey
* Creative Presentation / Pitch Deck
* Campaign Optimization & Post-Campaign Analysis
Requirements
* Bachelor’s degree in Marketing, Communications, Advertising, Creative, or related fields.
* 2–5+ years of experience in digital planning, creative planning, strategic planning, advertising, or digital marketing.
* Strong understanding of digital platforms, social media, content, and consumer behavior.
* Strong creative and strategic thinking with the ability to connect insight → strategy → idea → execution.
* Excellent presentation, storytelling, and communication skills.
* Comfortable working with data, analytics, and campaign performance metrics.
* Strong understanding of current social, cultural, and digital trends.
* Able to work collaboratively with multidisciplinary teams in a fast-paced agency environment.
* Strong attention to detail with the ability to manage multiple projects simultaneously.
You can also apply to :
email : h r d @ w o w . i d
subject : Creative Digital Planner Application
