Content Strategist and Writer
Job benefits
- Free food and beverages
- Health and wellness benefits
- Parental/family leave
- Paid unlimited leave
- Medical coverage
- Personal development benefits
Must have skills
Job description for Content Strategist and Writer at Burpple Pte Ltd
Burpple has been made possible because of the passionate, #foreverhungry people behind the company. Together, we work smart, laugh, and try (but often fail) to not overeat. We rely on the conversations and contributions from our amazing community of users who motivate us, alongside copious amounts of kopi siew dai. We are looking for people who seek to constantly be ahead of the curve and aspire to create the best product in the field.
NOW #HIRING: Content Strategist and Writer
Job description
- Conceive, pitch and write a rich and varied collection of articles, stories and projects for the foodie community in Singapore, in line with brand voice and values of Burpple.
- Manage and advance Burpple’s Content Calendar to feature the right mix of hero and hub content across our web, app and social channels.
- Work closely with growth team to produce several content types that perfectly fit each platform from articles to social media captions.
- Propose creative ideas, collaborate and plan content for the editorial team covering Singapore and regional cities.
- Contribute to art direction, design assets and execution of weekly discovery content, EDMs and marketing campaigns.
- Develop the content strategy for Burpple, manage-end-to-end projects by coordinating between internal and external stakeholders for Burpple and for branded content.
- Regularly measure and refine progress results to apply data-driven insights to future content strategies.
- Mentor creative/marketing assistants or junior writers.
- Understand writing requirements for SEO strategy, including researching keywords, adapting SEO-friendly formats and staying in touch with trending search topics, and skillfully incorporate these tactics into the copy.
- Write short and long-form content, and other marketing collaterals for consumers as well as our F&B merchant partners.
- Collaborate with internal departments and teams to develop monetisation opportunities and product team on issues such as navigation, page routing, page design.
- Liaise with PR and brands for media drops and tastings, identifying content opportunities that are relevant to Burpple audience.
- Build relationships with KOLs and nurture brand awareness, while gathering knowledge of industry trends.
- Represent the brand at industry events and in media appearances.
Requirements:
- Love for food is a must!
- Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok etc
- Strong command of English
- Excellent editing and fact-checking skills
- Minimum 3 years relevant experience in the editorial team of a publication
- Critical thinking and analytical capabilities, ability to interpret and analyse statistics, think logically, identify key themes and trends
- Written versatility to suit a range of communication channels (online articles, reports and social media platforms) and the ability to adhere to Burpple editorial style
- Adept at prioritising workload and keeping stakeholders informed
- Knowledge of SEO optimisation within online content creation including a solid understanding of SEO principles to drive conversion
- Experience with digital marketing functions including Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing is a plus
- Other Bonus Skills: Photography, Adobe suite, Final Cut, Sketch, HTML, CSS
Tell us about what you are presently doing, why you think you’re suitable and your editorial portfolio in your cover letter.
About the company
