Content Creator

Job Responsibilities:

1. Create and produce a minimum of 30 TikTok content pieces per month for the Malaysia market.
2. Develop engaging, creative, and trend-driven content aligned with the brand’s identity and marketing objectives.
3. Research TikTok trends, viral topics, sounds, and challenges relevant to the Malaysia audience and aligned with Brand Strategy P.L.T.O.
4. Plan, script, shoot, and edit short-form video content for TikTok and other social media platforms when required.
5. Host TikTok Live sessions regularly to engage with audiences, promote products, and increase brand awareness and drive sales.
6. Collaborate with the marketing team to execute content campaigns, product launches, and promotional activities.
7. Reporting content performance and provide recommendations to improve engagement, reach, and conversion.
8. Engage with the online community by responding to comments and participating in relevant conversations.
9. Ensure all content is delivered on schedule and meets brand guidelines.
10. Stay updated on social media trends, competitor activities, and best practices within the beauty, fragrance, and lifestyle industries.

Requirements:

1. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (preferred but not mandatory).
2. Minimum 1–2 years of experience as a Content Creator, Social Media Executive, or similar role.
3. Strong understanding of TikTok, Instagram Reels, and short-form video content trends.
4. Comfortable appearing on camera and hosting live-streaming sessions.
5. Excellent content creation, storytelling, and communication skills.
6. Proficient in video shooting and editing tools such as CapCut, Canva, Adobe Premiere Pro, or similar software.
7. Familiarity with the Malaysia social media landscape, consumer behavior, and trending topics.
8. Creative, proactive, and able to generate fresh content ideas independently.
9. Strong organizational and time-management skills to consistently deliver at least 30 pieces of content per month.
10. Fluent in English; proficiency in Bahasa Malaysia is highly preferred.
11. Passion for beauty, fragrance, fashion, or lifestyle brands is an advantage.

Key Performance Indicators (KPIs):

1. Deliver a minimum of 30 TikTok content pieces per month.
2. Complete assigned TikTok Live sessions according to schedule.
3. Achieve agreed engagement, reach, and content performance targets.
4. Maintain content quality and brand consistency across all published materials.