Job description for Community/Marketing Manager at FSA Holdings Pte Ltd
Build and grow the Pickle Padel Movement (Pickleball and Padel Centre) community by attracting new players, increasing member engagement and retention, creating compelling content, and developing partnerships that strengthen the brand's position as Singapore's leading social pickleball and padel community.
Community & Marketing Manager
Key Objectives
Grow the active player community.
Increase participation in events, leagues, and coaching programs.
Strengthen brand awareness in Singapore.
Improve member retention and engagement.
Develop partnerships that drive revenue and community growth.
Core Responsibilities
1. Community Growth & Engagement (40%)
Manage and grow community channels (WhatsApp, Telegram, Instagram, Facebook, Discord, etc.).
Welcome and onboard new players.
Create initiatives that encourage repeat participation.
Build relationships with key community members and ambassadors.
Gather member feedback and identify improvement opportunities.
Develop loyalty and referral programs.
Ensure a positive and inclusive community culture.
2. Marketing & Content (30%)
Create and execute monthly marketing campaigns.
Manage social media content calendar.
Produce content including:
Match highlights
Player stories
Coaching tips
Event promotions
Community spotlights
Coordinate photography and videography.
Manage email newsletters and CRM communications.
Track campaign performance and optimize accordingly.
3. Events & Experiences (20%)
Plan and execute:
Social play sessions
Tournaments
Corporate events
Beginner clinics
Community mixers
Coordinate event logistics and registrations.
Ensure excellent participant experience.
Work with coaches and venue partners.
4. Partnerships & Sponsorships (10%)
Develop relationships with:
Brands
Corporate groups
Schools
Fitness communities
Lifestyle partners
Secure sponsorships and collaboration opportunities.
Manage partner activations and reporting.
