Job Requirements
Job benefits
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
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Professional Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our professional co-development programs with notable organizations. We will cover the cost.
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Skills
Job description for Branded Content Writer at 99.co
- Working closely with the Media Sales and the Content Marketing teams to produce consistently exceptional branded content that tells an engaging story and leaves a salient impression on property consumers
- Having a passion and interest for property and property-related products and/or services
- Being able to juggle the client’s needs and creating branded content that resonates with 99.co’s brand values, standards and expectations
- Ensure that branded content is aligned with 99.co’s tone of voice and house style
- Attending meetings with clients to gain an in-depth understanding of the property development/ product/ service that the client wishes to showcase
- Brainstorm for compelling, out-of-the-box angles that successfully convey the client’s desired message
- Use qualitative and quantitative data during the ideation process
- Conduct extensive market research for information and inspiration
- Working closely with the client to nail down an awe-inspiring branded content angle
- Produce the piece of branded content, sometimes working with tight deadlines
- Ensure SEO optimisation of all branded content articles
- Draft concise and engaging copy for branded posts on 99.co’s social media channels
- Work closely with 99.co’s digital marketing specialist to amplify the reach of branded content
- Work closely with 99.co’s digital content editor and the marketing team on branded content scheduling
- Diplomain Mass Communication or a related field is preferred
- Impeccable comprehension of spoken and written English, appreciation of narrative, flow and cadence
- At least 1-2 years experience in writing and editing for branded content (eg. experiences in real estate, home design or property)
- Excellent organisation skills as you may be working on several different projects at the same time
- Experienced with SEO, content categorisation and structure, content development, and measurement
- Knowledgeable with Wordpress, Google Analytics, Search Console, Facebook and other distribution channels to measure content success effectively
- Great interpersonal communication skills to foster and cultivate client relations
- Adaptable and flexible - receptive and open to doing things differently and modifying strategies to reach organisational goals
- An excellent sense of humour is a must, as well as a strong ability to see the best in people and situations
- Highly motivated self starter who believes in what 99.co does - ready, willing and able to do whatever it takes to bring us to the top of the real estate tech arena