Job description for Brand Marketing at PT. Mamamo Boga Resep
Responsibilities
- Develop and execute integrated brand marketing strategies to strengthen brand awareness and market positioning.
- Plan, coordinate, and oversee marketing campaigns across online and offline channels.
- Create engaging marketing initiatives, promotions, and brand activations to drive customer acquisition and retention.
- Manage social media campaigns, content planning, and digital marketing performance.
- Collaborate with internal teams, creative agencies, and external partners to ensure consistent brand communication.
- Conduct market research, competitor analysis, and consumer insights to identify business opportunities.
- Monitor campaign performance and prepare reports with actionable recommendations.
- Maintain brand guidelines and ensure consistency across all marketing materials and touchpoints.
- Support product launches, events, partnerships, and promotional activities.
- Manage marketing budgets and ensure campaigns are delivered effectively and efficiently.
Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3–5 years of experience in Brand Marketing, preferably in the F&B or hospitality industry.
- Strong understanding of branding, digital marketing, social media, and consumer behavior.
- Experience in planning and executing integrated marketing campaigns.
- Excellent project management and organizational skills with the ability to handle multiple projects simultaneously.
- Creative thinker with strong analytical and problem-solving abilities.
- Proficient in Microsoft Office and familiar with marketing analytics tools and social media platforms.
- Strong communication, presentation, and interpersonal skills.
- Self-driven, proactive, adaptable, and able to work in a fast-paced environment.
- Passion for culinary, food, hospitality, or lifestyle brands is an advantage.
