Job description for Brand Marketing Specialist at RealCo
✨ We are looking for a Brand Marketing Specialist who is passionate about building meaningful brands and executing impactful marketing strategies for our mom & baby brand, Momiku. This role will focus on developing brand communication, campaigns, and product initiatives that resonate with mothers and families across different stages of growth.
Key Responsibilities:
- Develop and execute brand marketing strategies and campaigns across digital, social media, and offline channels
- Manage brand communication to ensure consistency in tone, messaging, and visual identity
- Conduct market and competitor analysis to identify insights and growth opportunities
- Collaborate with internal teams (creative, digital marketing, product development, sales) to align campaigns with business objectives
- Support content and communication strategy for product launches and brand initiatives
- Monitor and analyze campaign performance, providing insights and recommendations
- Coordinate with external partners, vendors, and agencies as needed
- Stay updated on parenting trends, consumer behavior, and industry insights
Qualifications:
- Minimum 2 years of experience in Brand Marketing / Product Marketing (FMCG preferred)
- Experience in mom, baby, or kids-related brands
- Strong understanding of branding, marketing fundamentals, and consumer behavior
- Creative, detail-oriented, and brand-sensitive
- Excellent communication skills and proactive attitude
- Able to work independently and collaboratively
- Willing to work from office (WFO) in Palmerah, West Jakarta
