Job Requirements
Job benefits
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Free food & beverages
Avoid wasting time and energy to buy food at the restaurant or hawker center by yourself. We'll provide the best food for you and your team. Make better use of your valuable time to rest, bond, and do other things that matter to you.
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Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
Skills
Job description for Brand Management Executive at Gan Teck Kar Investments Pte Ltd
- Manage and develop the growth of all products and brands through brand sales analysis and growth strategies to ensure brand profitability
- Work closely with Marketing, Design, Retail Sales and Operation teams to develop and implement marketing campaigns and strategies regarding online and offline marketing activities
- Plan and execute ATL and BTL marketing activities, such as promotional activities, print advertisements, events, point-of-sales marketing, etc.
- Work with Retail Sales and Operations team, which is in charge of respective trade channels, for promotional mechanism, special offers, instore display and POS materials
- Conduct primary and secondary consumer research and perform analysis
- Develop new products and marketing plans
- Responsible for monitoring sales performance of the company's products and marketing policies to meet business objectives
- Responsible for periodical branding and business review along with Product Listing check
- Develop SEO and SEM strategies to enhance online presence and brand awareness
- Track and analyze data from websites and search engines
- Work with internal and external parties to implement campaigns, digital marketing initiatives and content marketing strategies
- Responsible for strategizing, planning and executing digital marketing programs to drive sales on e-commerce platforms including but not limited to Lazada, Shopee and Qoo10 to achieve set e-commerce targets
- Prepare monthly reports and insights using Google Analytics, Facebook Analytics, E-commerce analytics etc.
- Other ad-hoc duties as assigned
- Bachelor’s Degree / Diploma in Business Studies, Marketing or any other relevant major
- Minimum 1-2 years of experience in Marketing or Brand Management
- Candidates should be proficient in Microsoft Office applications
- Candidates who possess knowledge and experience in using Data analytic tools will have an added advantage
- Candidates must possess good communication and interpersonal skills
- Candidates with trade background in the foodservice industry will be highly preferred