Job description for Brand Growth Manager for Sexolution Wellness Industry at Angsana Asmara Indonesia
Asmara Group is a modern lifestyle and wellness company exploring the intersection of intimacy, culture, media, and human connection.
We believe conversations around relationships, sexuality, and personal wellbeing deserve to be open, responsible, evidence-based, and free from judgment.
Through a growing ecosystem of media, education, community, and commerce, we create experiences, conversations, and campaigns that challenge outdated stigma while helping people build healthier relationships with themselves and others.
Our work moves across digital culture, storytelling, content, community, retail, and creative collaboration. This is not simply about selling products or generating traffic. It is about shaping conversations, building trust, and creating brands that are culturally relevant and genuinely impactful.
As we continue to grow, we are looking for a Brand Growth Lead to help drive the next chapter of our journey.
Working directly with leadership, you will take ownership of growth initiatives across content, partnerships, digital marketing, customer acquisition, and brand development.
If you're excited about building brands, challenging conventions, and creating meaningful impact, we'd love to meet you
What you (will) do
Develop and execute growth strategies across digital channels to increase awareness, audience engagement, and revenue.
Manage and optimize Meta Ads and Google Ads campaigns.
Identify new growth opportunities across organic, paid, affiliate, partnership, and community channels.
Monitor performance and translate data into actionable business insights.
Partnership
Build strategic collaborations with media, communities, influencers, creators, affiliate partners, and relevant brands.
Develop partnership initiatives that increase reach, credibility, and audience growth.
Represent the company in conversations with external stakeholders and potential collaborators.
Content and Audience Growth
Work closely with creative and content teams to develop campaigns that resonate with target audiences.
Support SEO and content growth initiatives across our ecosystem.
Identify emerging trends, cultural conversations, and audience insights that can be transformed into growth opportunities.
Leadership & Execution
Lead and mentor a growing team across content, creative, and growth initiatives.
Ensure projects are delivered on time and aligned with business objectives.
Create clear reporting frameworks and present recommendations to leadership.
You must
Minimum 3 years of experience in Growth Marketing, Digital Marketing, E-commerce, Brand Marketing, or related fields.
Proven experience driving audience growth, customer acquisition, or revenue growth.
Strong understanding of SEO, Meta Ads, Google Ads, and digital analytics.
Comfortable working with business metrics such as ROAS, CAC, LTV, Conversion Rate, and Profitability.
Experience managing projects, teams, freelancers, agencies, or external partners.
Strong communication, negotiation, and relationship-building skills.
Highly proactive, resourceful, and comfortable working in a fast-moving environment.
Better if you have
Experience in media, publishing, consumer goods, retail, wellness, beauty, lifestyle, or e-commerce industries.
Experience with affiliate marketing, influencer marketing, or community-led growth.
Familiarity with Google Analytics, Search Console, CRM systems, email marketing, or retention platforms.
Existing relationships with media, creators, communities, or industry partners.
