Job description for Bilingual Content & Brand Executive at COUNTRY CITY INVESTMENT PTE LTD
We are currently expanding our team to support the development and activation of a new large-scale lifestyle precinct — a multi-generational destination centred around F&B, wellness, family programming, sports, and community activations, with a targeted opening in early 2027.
About the Role
We are looking for a creative, self-driven Bilingual Content & Brand Executive to join our team and help build our brand presence from the ground up.
This is a high-ownership role — you won't be executing someone else's vision, you'll be helping shape it. From short-form video and social media management to heritage storytelling and bilingual copywriting, you'll be the voice and face of our brand across all digital channels.
If you're someone who notices the stories other people walk past, thrives on creative autonomy, and wants your work to genuinely matter — this role is for you.
What You'll Do
- Create and publish 3–5 short-form videos per week across Instagram, TikTok, and XHS
- Own the day-to-day management of all social media channels — content calendar, captions, community engagement, and real-time responses
- Develop and maintain a consistent brand voice and visual identity across all digital touchpoints
- Research and produce heritage and community micro-stories that bring the history and soul of our precinct to life
- Capture on-site content regularly — restoration progress, tenant stories, community moments, and event documentation
- Write copy across all brand touchpoints in a natural, lifestyle-appropriate voice
- Support content needs across our broader portfolio of lifestyle and heritage properties
Essential:
- 3+ years of experience in content creation, social media management, or brand communications
- Strong portfolio demonstrating mobile video shooting, editing, and copywriting
- Excellent English copywriting with a natural lifestyle voice — not corporate, not generic
- Ability to hold and apply a brand tone independently without daily direction
- Self-starter comfortable building from scratch with no existing audience or template
- Proficient in mobile editing tools — CapCut, VN, or equivalent
Preferred:
- Native-level written Mandarin for XHS content creation — strong differentiator
- Prior experience in lifestyle, F&B, hospitality, or heritage brand content
- Experience managing social channels for a lifestyle precinct, F&B group, or cultural institution
