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- Setting up an inbound marketing funnel: Identify the right early users for Betafi, what are their pain points, how do we reach them. Build a funnel from a customer discovering Betafi, to first use to repeat use to becoming a paid customers.
- This would be led with quality content, with a focus on bringing in users to try out Betafi
- This also includes creating a curated list of customers that would be ideal for Betafi to target.
- Business Development & Engagement: A key priority for Betafi is to increase the frequency of usage of the platform, so as part of this project you will work with Betafi's existing users and find ways to keep them engaged and increase usage. This also includes hanging out in Reddit/Slack communities and creating leads for Betafi.
- Pricing & Business Model: Betafi is being used by small start-ups and growth stage start-ups alike. Their needs and appetite to spend are different, so this project would involve setting the pricing for the tool and figuring out how best the Saas model can be adapted to research context.
- Planning and executing Betafi's public launch!
- You enjoy talking to customers, taking in feedback, and iterating rapidly on product.
- Desire to create delightful experiences.
- Hustler who is excited to experiment with different marketing strategies to power growth.
- Humble, willing to learn & self-motivated.
- Good with creating & editing videos.
- If you are an avid blogger and enjoy writing content
- Prior internship experience with early-stage start-ups
- Enjoy reading about different SaaS companies and how they got adoption.
- Flexible work hours
- Remote work options
- Personal development benefits