Job description for Assistant Sales Manager at Bliss Surfer Hotel
An Assistant Sales Manager in the hospitality industry supports the Sales Manager in driving revenue growth through client acquisition, account management, and sales strategy execution. This mid-level role involves prospecting leads, negotiating contracts, coordinating with operational teams, and contributing to achieving sales targets for hotels, resorts, event venues, or restaurants. The position serves as a stepping stone to senior sales leadership.
Key Responsibilities :
- Identify and pursue new business opportunities across corporate, group, and leisure segments.
- Conduct market research to uncover potential clients and emerging trends.
- Generate leads through cold calling, networking and referrals.
- Assist in preparing and delivering sales presentations to prospective clients.
- Manage assigned client accounts to ensure high retention rates.
- Respond to client inquiries and requests promptly.
- Build and maintain strong relationships with key accounts, travel agents and event planners.
- Coordinate with clients to understand their needs and customize proposals accordingly.
- Assist in developing annual sales plans, budgets and forecasts.
- Maintain the sales pipeline using CRM tools (e.g., Salesforce, Delphi, Opera).
- Prepare proposals, contracts and RFP (Request for Proposal) responses.
- Track and report on sales activities, leads and conversions.
- Negotiate rates, terms and contracts to secure bookings.
- Collaborate with the Sales Manager to close high-value deals.
- Ensure profitability while remaining competitive in the market.
- Handle client objections and resolve issues professionally.
- Work closely with the sales team to achieve individual and team targets.
- Coordinate with marketing for campaigns, promotions and trade shows.
- Liaise with operations teams (e.g., housekeeping, F&B, events) to ensure seamless service delivery.
- Participate in team meetings, training and professional development programs.
- Monitor competitor activities, pricing strategies and industry trends.
- Provide insights and recommendations to improve sales strategies.
- Analyze sales data and performance metrics.
