Job description for Ads Media Planner at Brofrank
Job Description:
Manage and execute campaigns across channels, including email, social media, and search engines.
Develop and allocate advertising budgets to ensure efficiency digital marketing performance reports and analyze business targets (ROI and KPI).
Determine the best advertising platform, target audience, and ad format to align with campaign objectives.
Set up and run ads on platforms such as Google Ads, Facebook Ads, and TikTok Ads.
Monitor, analyze data, and report campaign performance regularly.
Make adjustments (optimizations) to ad content, audiences, and bids to increase ad effectiveness.
Conduct market research and trend analysis to identify new ideas and enhance campaign performance.
Monitor market trends and the latest advertising technology to ensure strategies remain relevant.
Collaborate with Internal teams to create relevant content and optimize user experience.
Requirements:
Bachelor’s degree in Marketing, Communications, Information Technology, or related fields.
Minimum 1 year of experience in digital marketing or related fields.
Digital marketing certification is a plus.
Strong understanding of digital marketing (SEO, SEM, PPC, social media, email marketing, ads).
Excellent analytical skills and experience with analytics tools (e.g., Google Analytics).
Ability to work independently and collaboratively.
Strong verbal and written communication skills.
