Job description for Account Director at WOW Integrated Strategic Communications
Requirements:
- Minimum 5 years of experience as an Account Executive or Account Manager in a reputable social media or digital marketing agency.
- Strong expertise in client service and project management, especially in social media campaigns.
- Excellent communication and negotiation skills to manage client expectations and lead contract discussions.
- Proven ability to manage multiple projects simultaneously with exceptional time management and organizational skills.
- Hands-on experience in end-to-end project management: planning, coordination, execution, and delivery of social media campaigns.
- Proficient in analyzing social media performance (both organic and paid), preparing reports, and offering strategic insights.
- In-depth understanding of current social media trends, platform algorithms, and brand strategies for engagement and awareness.
- Strong problem-solving and critical thinking skills with the ability to anticipate and mitigate project risks.
- Has agency-side experience
Responsibilities:
- Act as the primary point of contact between clients and internal teams for all social media-related campaigns.
- Build and maintain long-term, trust-based relationships with clients; identify opportunities to grow accounts.
- Lead the execution of social media campaigns, ensuring alignment with client goals, timelines, and budgets.
- Coordinate seamlessly with internal teams (content, creative, strategy, media buying) to ensure smooth project execution.
- Proactively identify potential challenges and provide effective solutions to maintain project momentum.
- Prepare and present regular performance reports, insights, and campaign optimization strategies to clients and stakeholders.
- Contribute to business development by spotting upsell or cross-sell opportunities with existing or new clients.
- Ensure high client satisfaction by gathering feedback and continuously improving services.
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