E-Commerce Specialist (Growth Strategist)

Responsibilities :

• ⁠Develop and execute growth strategies to increase GMV, revenue, and customer acquisition across e-commerce platforms (e.g. Tokopedia, Shopee, Lazada, Blibli, Zalora, website).
• Analyze marketplace performance, sales funnel, and customer behavior to identify growth opportunities.
• Plan, manage, and optimize promotional activities such as campaigns, flash sales, vouchers, and bundling strategies.
• Collaborate with cross-functional teams to drive sustainable growth initiatives.
• Monitor and evaluate campaign performance, conversion rates, traffic, and ROI using data-driven insights.
• Manage pricing, assortment, and stock strategy in coordination with internal stakeholders and marketplace partners.
• Conduct competitor analysis and market trend research to maintain competitiveness.
• Work closely with Key Account / Relationship Managers to maximize platform exposure and performance.
• Prepare regular performance reports and actionable recommendations for management.

Requirements:

• Bachelor’s degree in Marketing, Business, Management, or a related field.
• 1–3 years of experience in e-commerce, growth strategy, digital marketing, or marketplace management.
• Strong understanding of e-commerce platforms, seller centers, and performance metrics (GMV, CVR, AOV, traffic).
• Proven experience in managing campaigns, vouchers, promotions, and sales programs.
• Highly analytical, data-driven, and comfortable working with numbers and performance dashboards.
• Excellent problem-solving and strategic thinking skills.
• Strong communication and stakeholder management abilities.
• Proactive, adaptable, and results-oriented mindset.
• Advanced Excel / Google Sheets skills; experience with analytics tools is a plus.
• Comfortable working in a fast-paced and highly dynamic environment with demanding e-commerce operational hours, especially during campaign periods that may require extended monitoring (including evenings or weekends).