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Job description Marketing Manager Cresco Investments Pte Ltd
- Generate new ideas and drive continual optimisation of online and offline marketing campaigns.
- Consistent optimisation of digital marketing efforts across all channels and tools (E.g., social media ads, email marketing, SEO, etc).
- Create and execute lead generation campaigns for B2B and B2C segments.
- Design, maintain, and supply content for the organisation’s website and media channels.
- Monitor and measure the success of marketing campaigns and re-calibrate based on the data obtained (i.e., engagement, client acquisition, client retention).
- Channel Management - Identify and develop new channel relationships while maintaining good relations with existing channel partners.
- Creation of marketing collaterals that can be utilised by the sales team for their sales pitch and for marketing campaigns.
- Analyse new digital marketing trends, business opportunities and market segments in Asia.
- Degree/Diploma in Marketing or related field or minimum 3 years experience in Marketing
- Excellent understanding of traditional and digital marketing concepts
- Creative, motivated individual with a passion for marketing
- Experience with business to customer social media and content generation
- Knowledge in social media platforms, SEO, Google Analytics, Google Ads.
- Excellent communication skills
- Experience in channel management