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Southeast Asia Market Launch

RM12,000 - 18,000/Month
Marketing
Full-Time · Remote/WFH
3 - 5 years of experience

Job Requirements

Remote/WFH
3 - 5 years of experience
Minimum Primary School

Skills

Digital Marketing

Marketing Strategy

Content Marketing

Google Ads

Marketing Communications

Content Strategy

Google Analytics

Market Research

B2B Marketing

Social Media

This job post is managed by

MM
Miki Miki

Job description for Southeast Asia Market Launch at Starpago

We’re Hiring | Southeast Asia Market Launch Manager – 东南亚市场落地经理

We are looking for an experienced Market Launch Manager to drive our localization strategy, partnership development, and ecosystem expansion across Southeast Asia.

This role requires strong knowledge of local market dynamics, regulatory frameworks, and payment ecosystems, with the ability to build strategic local resources, support compliance initiatives, and establish a strong competitive presence in target markets.

Key Responsibilities

* Conduct in-depth market research across target markets, including customer demand, regulatory policies, competitive landscape, business opportunities, and potential risks

* Develop and execute market-entry and localization strategies while identifying and integrating key local resources

* Build and maintain strategic relationships with local banks, financial institutions, industry associations, and other key partners

* Coordinate with regulatory authorities, legal counsel, and other external stakeholders to support local compliance initiatives

* Support local licensing and financial qualification initiatives and establish partnerships with leading industry players

* Build a strong local partner and resource network to support business expansion

* Deliver ongoing market analysis and strategic insights to strengthen the team’s understanding of local markets

Requirements

* Bachelor’s degree or above; finance, economics, marketing, international business, or a related field is preferred

* At least 3 years of experience in payments, fintech, banking, e-wallets, or related financial services

* Strong understanding of Southeast Asian markets, including local banking partnership structures and clearing and settlement processes

* Proven experience in international business development, market expansion, or local market entry; 0-to-1 market launch experience is highly preferred

* Existing relationships with local banks, financial institutions, or relevant industry partners are highly preferred

* Fluent English is required; Bahasa Indonesia, Urdu, or other relevant regional languages are a plus

* Strong business negotiation, resource integration, and cross-functional collaboration skills

Market Coverage: Southeast Asia

Function: Market Expansion / Payments / Partnerships

Employment Type: Full-time

Interested in building payment and fintech partnerships across Southeast Asia?

About the company
Starpago
Financial Services
201 - 500 employees
Office address

9 Bukit Utama, Persiaran Bukit Utama, · Persiaran Bukit Utama, Bandar Utama Damansara, 47800 Petaling Jaya, Selangor, Malaysia

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Southeast Asia Market Launch