Job Requirements
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Skills
Job description for Social Media Specialist at Hakuhodo in Vietnam
- Be able to manage the existence of brand SNS profile and maintain 2-way communication between brand and consumers: responding to comments, inbox, engaging activities (minigame, contests, etc.)
- Distribute and promote brand content across SNS channels consistently (Facebook, Instagram, Youtube, Tiktok, Forum, etc.)
- Be able to make SNS reports (Fanpage performance: social post-performance, fan growth, audiences pool, fanpage responsiveness, etc.) to evaluate the performance of brands on social and suggest solutions to improve the brand’s SNS
- Proactive suggest innovative content format solutions & proactively research for content betterment
- Understand creative direction and be able to provide content direction for social outreach channels on various platforms to deliver the brand message successfully
- Be able to make social proposals & follow up with a variety of influencers and social channels: celeb, mega to nano influencers, hot community, hot fanpage, etc. for execution
- Proactively up-to-date trend/ platforms/ rising influenced stars for planning
- Communicate efficiently with internal & external stakeholders
- Take part in the working process of taking brief, debriefing, and proposal consolidation
- Collect required data for making proposals & reports
- Effectively execute the campaign to achieve committed KPI within budget
- Work closely with an account in charge to get direct feedback and approval from clients for social content
- Handle paperwork contracts with influencers/ communities, etc.
- Be able to manage & guide 1 – 2 interns/ trainees as a team during running the projects
- Other duties depend on project requirements
- Have good knowledge and proficient usage of SNS & Social Management tools
- Understand the market, and working process between agency & influencers/ communities/ booking agency
- Good at communication in both English & Vietnamese
- Good at problem-solving in a calm manner
- Good project management skills: raising quotations, tracking timeline, reporting
- Advanced MS Office skills, especially PowerPoint and Excel
- Trend follower and quick adaption
- Patient, dedicated, and passionate about social media management
- Supportive and responsible
- Solution-oriented & client service mindset is a plus
- 16 annual leave per year
- 13th-month salary
- Year-end bonus based on performance and business result
- Salary reviewed annually
- Annual health check
- Social insurance, health insurance, unemployment insurance (Vietnamese Law)
- Insurance benefits package (PTI Care)
- Mobile phone fee allowance based on the company’s policy
- Participate in company events, company trip
- Participate in the company’s training programs, self-studying program (supported by the company)
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