This role is responsible for implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
Reports to: Head - Marketing & PR
Duties and responsibilities:
• Implement and manage social media strategy
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with latest social media best practices and technologies
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team
• Provide constructive feedback
• Adhere to rules and regulations
Requirements
• 2 years of experience as a Social Media Specialist or similar role
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Excellent multitasking skills
• Great leadership skills
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal, presentation and communication skills
• BSc degree in Marketing or relevant field