Job description for Social Media Manager at Autobahn id
- Develop and execute comprehensive content marketing and digital marketing strategies across all AUTOBAHN digital platforms.
- Create monthly content plans, editorial calendars, and integrated marketing campaigns.
- Manage content production timelines to ensure all projects are delivered on schedule and meet business objectives.
- Lead and coordinate the creative team, including Photographers, Videographers, Video Editors, and On-screen Talent.
- Develop creative concepts and storytelling strategies for every vehicle featured in marketing campaigns.
- Direct and supervise video production, including shooting and on-set execution for automotive content.
- Serve as an on-screen host or talent when required to strengthen brand engagement.
- Collaborate closely with Video Editors to ensure all content aligns with the creative vision and brand standards.
- Manage and grow AUTOBAHN's digital presence across Instagram, TikTok, YouTube, Facebook, and other online platforms.
- Plan, allocate, and optimize digital advertising budgets, including TikTok Promote, paid social media campaigns, and other digital advertising channels.
- Monitor and analyze content and campaign performance using analytics tools to drive continuous improvement.
- Prepare monthly performance reports, providing insights, evaluations, and strategic recommendations to support business growth.
