· Owning the overall social media & influencer management cadence (from planning, budgeting, execution, monitoring, and evaluation) and drive the OKR results across social platforms
· Shaping the social media strategy, content pillars, and ensuring its alignment when translated to editorial calendar and day-to-day contents
· Manage influencer budget and ensure the best possible payback metrics in accordance to the campaign objectives
· Managing team members and ensure the quality of the executions while collaborating with other stakeholders (e.g. creative, campaign, commercial, customer support)
· Constantly measuring and experimenting with social variables and keep refining the playbook to drive the most optimized results
· Work with the team to ideate and brainstorm creatively impactful contents and activations that will lead to impactful reach and engagement scores without relying too much on budget
· Establish social listening tools to keep track of sentiments, monitor competitors’ movement, and identify potential trend and quickly capitalize on each momentum
· Choosing the right metrics to report instead of vanity metrics and regularly provide meaningful social media & influencer marketing reports that are highly relevant to business context
· More than 5 years of experience in social media & influencer marketing ideally with e-commerce, social media agency or fashion brand
· Strong familiarity with social platforms like TikTok, FB/IG, Youtube & LinkedIn
· Demonstrated experience in leading social media & influencer teams with meaningful results both in top-of-funnel, sales, and payback metrics
· Experienced with social media management & analytics tools
· Demonstrated experience in establishing an agile process in identifying and riding on trends by leveraging social listening tools
· Highly organized in planning and managing day-to-day executions
· Able to provide immediate optimization insights based on past experiments & latest social media trends/updates
· Contextually creative with good taste in visual design and storytelling areas
· Data-driven with strong understanding in the context of social media metrics
· Fluent in English and able to work both comfortably