Job description for Social Media Live Host at Trapo Marketing Sdn Bhd
1. About the Role
We are looking for an energetic and confident Live Host to front Trapo's livestream selling
sessions for the Singapore market. Based in our KL HQ or Melaka office, you will go live on
TikTok Shop, Shopee Live (Trapo Singapore accounts) to showcase our automotive lifestyle
products, engage viewers in real time, and convert audiences into customers.
You are the face and voice of Trapo on livestream — someone who can hold attention, explain
products clearly, create excitement around deals, and drive sales during every session.
Key Responsibilities
Livestreaming & Selling
1. Host regular livestream sessions on Trapo Singapore's TikTok Shop, Shopee Live channels
according to the streaming schedule (including peak evening slots and major campaign days
such as 9.9, 10.10, 11.11, 12.12)
2. Present and demonstrate products (car mats, coatings, accessories, and lifestyle products) in
an engaging, informative, and persuasive manner
3. Drive live sales through deal announcements, flash vouchers, limited-time offers, and clear
calls-to-action
4. Engage viewers in real time — answer questions, respond to comments, run
games/giveaways, and build a loyal audience
Content & Preparation
1. Prepare talking points, product knowledge, pricing, and promo mechanics before each
session
2. Work with the ecommerce and marketing teams on livestream scripts, session themes, and
campaign tie-ins
3. Set up and maintain the livestream studio (products, props, lighting, display boards) with the
support team
4. Participate in short-form video content (TikTok videos, reels) featuring products when not live
Audience & Market Fit
1. Communicate in a style suited to the Singapore audience — fluent, clear English delivery is
essential (Mandarin and/or Malay is a strong plus for wider reach)
2. Stay current on livestream trends, competitor streams, and platform features in the SG
market
3. Build rapport with returning viewers and grow followership on Trapo SG's live channels
Performance & Improvement
1. Review post-stream metrics with the team (viewers, watch time, engagement, GMV,
conversion) and continuously improve session performance
2. Provide feedback on products, offers, and viewer sentiment to the ecommerce team
