RevoU is a revolutionary online learning academy that helps students transform their careers in tech. We currently offer a full-stack digital marketing program for students wishing to break into an online marketing career or accelerate their existing growth.
We are looking for an experienced Social Media Marketer to join (soon to be) the best in-house Content Marketing team in Southeast Asia. 🚀
You are the perfect candidate if you are passionate about social media, education, genuinely caring people, and also obsessed about seeing our students succeeding. We are building a culture of people obsessively passionate about our mission and the impact we can have on the lives of millions of people!
As the Social Media Lead, you will take ownership of RevoU's end to end social media presence:
From thinking about the overall process and strategies.
Creative ideas we can produce in different social media channels.
Working with our creative designer to turn the ideas into content.
Proactively distributing the content on different platforms.
Also evaluating the performance of the strategies for future improvement.
#1 Strong Research and Trends Spotting Skills 🧐
All of the most performing content we produced in our Social Media was because of the power of research, trend-spotting + ATM (Amati - Tiru - Modifikasi) from competitors or comparables (Local/ International). So this is one of the most critical skills set needed to be a great social media marketer.
#2 Creative Ideas Generator 🎨
Social media is a fast-moving digital marketing channel. We are competing with other content creators there to come up with ideas that can catch people's attention. So it's very crucial for you to be able to generate different creative solutions to different challenges we have in our organic social media channels
#3 Strong Copywriter ✍️
Copywriting is one of the most critical skills in producing compelling and exciting content in social media. When we create many Instagram/ LinkedIn Carousel, the copy in the header, the main content, and the copy in the caption are crucial.
#4 Great Taste of Design 🖼️
Social media is about visuals, so being able to differentiate which visual is Ok VS Great is a crucial skill in this role.
#5 Measure everything, like everything 📐
We don’t want to just release content and be happy about it. You will help us to understand how the content performs from different metrics.
Is it better or worst compared to the other post? If better, how can we replicate it? if worst, how we can improve it?.
#6 Continues Improvement Mentality & GRIT 💪
Growing an organic audience in social media is not an easy task or to be frank, extremely hard. Some strategies might work, others might not, and it’s perfectly ok. What it’s important is you don’t give up and keep pushing yourself to try again.
You will need to always come with new ideas and approaches on how we can do things better than last time.
#7 Passionate about Education 🎒
We want to build a culture of people obsessively passionate about our mission and the impact we can have on the lives of millions of people.
#8 Ability to get Sh*t done ✔️
As in most early-stage startups, we are firing on all cylinders and need to execute fast. This means that you need to be comfortable in getting your hands extremely dirty and get sh*t done, at a very high level of intensity and quality. Owning the entire process from start to finish.
#1 Our first promise - The ride of a lifetime
You will be joining the company in its most exciting phase, where things will move and change at a crazy pace and where the impact you will have on the overall business trajectory will be huge. You will witness the rapid scaling of our organization from less than 30 of us to tens of incredibly talented and diverse people in the months and years to come.
#2 The second promise - you will be building your Personal Brand
The specific activities you will be working on will give you the perfect platform to build your personal brand.
The field RevoU is in, combined with our experience in building successful content marketing teams from scratch, will create a big echo among tech employers, media, and the broader tech ecosystem, which will indirectly benefit you on a personal level.
We have done it in the past already (check it here), we are doing it again now. Just on a bigger scale :) #3 The third promise - an Excellent place to work
We are building a company that takes the growth of its employees on the same level as that of its students. It’s our mandate to make every one of our employees perform at the maximum of their capacity so that they can do here, at RevoU, the very best work of their lives. In practical terms:
#4 The fourth promise – you will feel proud about your work
We believe that finding a fulfilling career should be among the most important priority in one's life and that today’s job market offers endless opportunities to change the lives of many, for the better. You will play a fundamental role in making this possible.
And nothing will beat the sense of accomplishment once you will see that happening. Especially once you see that happening at scale.
These are the 4 most important promises we are making to you.
If you are looking for typical ‘startup’ benefits: flexible and remote working environment, an attractive package, etc => We are offering you all these benefits as well.
But don’t join us for these, join us first and foremost for the 4 reasons above.
Pre-Assessment questions (MANDATORY)
Please answer these as thoroughly as possible as they are a key factor for you to land a first interview:
1) Who are RevoU’s Main Competitors in Indonesia when in comes to Social Media Content? What do you think about their content strategy? (Please mention at least 3 players)*
2) Please pick 2 Educational Content in our Instagram @revou_id that you think is not performing well, and please explain why do you think so?* Please elaborate your reason for each of the content & also share links to the post you pick
!!NOT ANSWERING THE ABOVE QUESTIONS WILL AUTOMATICALLY DISQUALIFY YOU!!