Create, improve and maintain content strategy to achieve our business goals, including content
distribution across our own blog and social media channels. Works closely with SEO and
ensure content is meeting requirements based on keywords, market research, and social
platforms.
Develop and implement Social Media Strategy, focusing on increasing followers and building
social engagement among our target audience.
● Develop & execute content strategy and plan in line with corporate and brand direction
to drive traffic, engagement, leads, sales and customer retention
● Prepare editorial calendar across website & social channels, bearing in mind what
content will work for each platform e.g video, gif, infographic, blog etc.
● Manage AI platform to generate content and ensure content is edited to suit
requirements
● Create, Prepare and Manage Weekly EDM’s
● Research, source, and Generate content ideas
● Optimise content for the website and social media platforms
● Respond to engagement/ comments / messages
● Monitor and identify new trends / hashtags and adapt campaigns accordingly
● Schedule social posts according to ideal time for each platform
● Find relevant curated content
● Monitor audience sentiment
● Create visual content including infographics, images, and Animated videos using online
platforms
● Actively ensure all content is current and unique
● Measure and prove ROI with measurable goals across relevant channels
● Monitor performance and optimise strategy accordingly, providing internal reports on a
regular basis
● Advanced writing & editing skills in English and ability to adapt style based on platforms
● In-depth understanding of various social media platforms, including Facebook &
Linkedin.
● Proficient in performing research, including competitor research, and insights into trends
and popular topics
● Knowledge of social media analytics, web traffic, and performance tools
● Willingness to learn and research about social media trends and industry changes
● Independent & result-driven
Added advantage with the following:
**We regret to inform that only shortlisted candidates will be considered and contacted. Thank you.