Job description for Social Media and Performance Marketing Specialist at Herbilogy
About Us
At Herbilogy, we don’t just sell natural supplements—we support local Indonesian farmers and inspire thousands of people to take charge of their health journey. We’re expanding our digital footprint, and we need a creative growth-driver to take our social media presence and ads performance to the next level. If you live and breathe social media trends, love dissecting ad metrics, and want your creative work to actually impact local communities, this role is for you!
What You’ll Do (The Day-to-Day)
In this role, you will hold the steering wheel for our Meta Handling (A-Z) and Performance Marketing. You’ll be the brains and the executioner behind:
● Content Strategy & Storytelling: Plan, draft, and execute our monthly content calendar for Herbilogy instagram accounts. You’ll create engaging organic content, product launch campaigns, and dynamic marketing assets based on community insights.
● Listening, monitoring, analyzing and setting strategy for threads.
● Paid Ads Execution (Meta & CPAS): Set up, monitor, and optimize Meta Ads (Feed, Stories, Boosted Posts) for both everyday campaigns (BAU) and new product launches. Collaborate with our Shopee Account Manager to monitor and evaluate CPAS campaign performance.
● E-Commerce Marketing (Marketplace Ads): Manage and optimize Shopee Iklanku campaigns, including budget allocation, campaign execution, and performance monitoring.
● Performance Analysis & Optimization: Track content and advertising performance, analyze key metrics (ROAS, CTR, engagement, etc.), and translate weekly and monthly insights into actionable recommendations. Ensure creatives, messaging, and targeting align with campaign objectives and audience needs.
Who We Are Looking For:
● Bachelor graduate from accredited university, with Min GPA 3.0.
● The Experience: 2–3 years of hands-on experience in Social Media, Digital Marketing, or Performance Marketing.
● The Tech Stack: Proficient with Meta Ads Manager, Shopee Ads, and CPAS. Knowing your way around analytics data is a must.
● The Creative Mind: You have a sharp eye for content strategy and can coordinate smoothly with our design team to bring high-converting visuals to life.
● Having English proficiency is a plus
● Science-to-Content Translator: Able to read, understand, and extract insights from international scientific journals. You can turn heavy, complex research into light, engaging, and digestible educational content for our community.
● Trend-Jacker (Health & Wellness Vibe): High sensitivity to current internet trends, viral hooks, and pop culture. You know how to ride the wave of what is trending and adapt it creatively so it stays highly relevant, credible, and suitable for Herbilogy’s brand identity.
● The Vibe: Detail-oriented, data-driven, and comfortable working with targets/deadlines in a fast-paced environment.
● Commute Ready: Since this is a Full WFO role, you should ideally reside in the Depok, Cibubur, or surrounding areas, or be perfectly comfortable commuting daily to Cibubur Country.
Why Join Herbilogy?
● Direct impact on local agriculture and wellness education in Indonesia.
● A collaborative, growth-focused environment where your own strategic ideas are valued, tested, and executed. You’ll have the autonomy to test new angles, learn from data, and constantly optimize.
● Benefits: complete remuneration (annual medical check up, BPJS, THR, etc)
