SEO Strategist/Copywriter
Singapore, Singapore
SGD 3,000 - 4,000/month
Media & Communications
Full-Time
5 - 10 years of experience
Posted a month agoUpdated 8 days ago
Job description
- Excellent command of all aspects of the English language, both verbal and written communication
- Preferable a Diploma in Communications related role with expertise in SEO
- Perform keyword research, develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Work with the Lead Strategist to optimise company and client’s websites
- Write SEO optimised content for company and client
- Good expertise with with basic HTML, CSS, JavaScript will be advantageous
- Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Screaming Frog,
- Identify and close content gaps between company website and competitor content using SEO softwares
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Execute strategic link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
- Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
- Prepare SEO reports for clients where necessary with thorough analysis
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices and share wit the team
- Support strategic creative team with copywriting where necessary for advertising or branding campaigns
Must have skills
Job benefits
- Free food and beverages
- Medical coverage
- Personal development benefits
About the company
I Concept started out in 2008 with an altruistic dream of designing beautiful websites and delivering extraordinary digital marketing results for clients. Using that as a yardstick when crafting our designs and content, we have seen ourselves grow exponentially to a full-service integrated digital marketing agency delivering exceptional results to our clients in Singapore, Malaysia and even beyond the APAC region.
Through the years, we’ve had the privilege to deliver websites and digital campaigns for both SMEs and multinational corporations (MNCs). Immerse yourself in a memorable online experience with some of our favourite works across diverse industries here.
In I Concept, we rewrite rules. We take calculated risks. We challenge ideas with bolder ones. Most importantly, we work very closely with our clients, align objectives and execute our projects to perfection.
Ready to make an impact and up the ante?
