Job description for Senior Marketing Executive (Content Creation & Strategy) at Trapo Marketing Sdn Bhd
Role Overview
The Senior Marketing Executive (Content Creation & Strategy) is responsible for developing,
producing, and managing high-quality content across all brand touchpoints. This role leads content
ideation, copywriting, visual storytelling, and multi-platform distribution to drive brand awareness,
audience engagement, and conversion. The ideal candidate is a creative thinker with strong
editorial instincts, hands-on production experience, and the ability to translate brand objectives into
compelling content.
Key Responsibilities
1. Content Strategy & Planning
• Develop and own the brand content strategy across owned channels — social media,
website, email, and offline collateral.
• Build and manage monthly and quarterly content calendars aligned to campaign objectives,
product launches, and seasonal moments.
• Define content themes, narrative pillars, and messaging frameworks that reflect the brand
voice and audience insights.
• Identify content gaps and opportunities through competitive benchmarking, trend
monitoring, and audience research.
• Translate marketing briefs into clear content plans with defined formats, channels,
timelines, and success metrics.
• Ensure consistency in tone, messaging, and visual direction across all content touchpoints.
2. Content Production & Copywriting
• Write, edit, and proof compelling copy for social media captions, blog articles, email
newsletters, landing pages, product descriptions, and campaign assets.
• Lead the ideation and scripting of short-form video content for TikTok, Instagram Reels,
and YouTube Shorts.
• Brief and collaborate closely with designers, videographers, photographers, and external
agencies to produce high-quality creative assets.
• Review and approve all content outputs to ensure alignment with brand guidelines,
campaign messaging, and quality standards.
• Manage the production workflow from brief to final delivery, including asset versioning,
approvals, and file organisation.
• Adapt and repurpose core content across formats and platforms to maximise reach and
relevance.
• Develop UGC (user-generated content) frameworks and guidelines to encourage and
curate authentic community content.
3. Social Media Content Management
• Own and manage content publishing across TikTok, Instagram, Facebook, LinkedIn, XHS
(Xiaohongshu), and other relevant platforms.
• Monitor social media trends, platform algorithm updates, and emerging content formats;
proactively adapt the content approach.
• Manage community engagement — responding to comments, fostering conversations, and
driving organic brand interaction.
• Coordinate with the paid media team or agency to provide optimised assets and copy
variants for boosted posts and paid social campaigns.
• Maintain a consistent posting cadence and ensure all content goes live on schedule.
4. Brand Voice & Creative Development
• Champion and maintain the brand voice, ensuring all content — written and visual —
reflects brand identity and values.
• Develop and update brand content guidelines, messaging frameworks, and tone-of-voice
documents.
• Support the creation of brand campaigns, seasonal storytelling arcs, and thematic content
series.
• Collaborate with the product and sales teams to develop launch content, educational
materials, and sales-enablement assets.
5. Performance & Optimisation
• Track and analyse content performance metrics including engagement rate, reach,
impressions, saves, shares, link clicks, and conversion.
• Prepare regular content performance reports with actionable insights and
recommendations.
• Conduct A/B testing on content formats, headlines, and CTAs to improve performance over
time.
• Use data insights to continuously refine the content calendar, format mix, and messaging
approach.
6. Integrated Campaign Support
• Support 360° campaign planning that connects CRM, KOL, and media touchpoints into a
cohesive customer journey.
• Prepare campaign briefs, asset trackers, and post-campaign reports.
• Coordinate with Sales, E-commerce, Retail Operations, and Customer Support to ensure
campaign alignment.
• Document campaign learnings and contribute to process improvement and SOPs.
7. Vendor & Cross-functional Collaboration
• Manage relationships with in-house designers, videographers, and production houses.
• Provide clear, detailed creative briefs and ensure vendor outputs meet brand and campaign
standards.
• Work closely with CRM, performance marketing, retail, and e-commerce teams to ensure
content supports broader business objectives.
• Maintain organised asset libraries, content repositories, and production trackers.
