1. PRODUCT & COMMERCIAL PLANNING
• Be in charge of planning & execution for new product launches following regional guidelines, including building launching milestones, product positioning, distribution, communication at both ATL, BTL, etc.
• Initiate, plan and execute commercial activities to achieve monthly, quarterly, and full year business targets
2. DEMAND ACTIVATION
• Understand target customer segments for Game to know where and how to approach, convert and win them
• Build & maintain good relationships with Game Communities
• Initiate plans/activities to penetrate and build TOM for PlayStation in gaming communities, esp. at gamers' early phase
3. CHANNEL ENHANCEMENT & EXPANSION
• Strengthen current channels to ensure sustainable growth for Game business
• Explore opportunities to expand to new channels such as other IT channels, AV, online, etc. to grow not only hardware but also software and accessories
• Build one Sony by exploring opportunities to collaborate with other Sony categories such as Bravia, Home Theater, etc. to penetrate new target customers, create demand and grow sales
4. OPERATION & KPIS MANAGEMENT
• PSI management
• Manage P&L, CI, A&P forecast accuracy
• Other operational tasks/KPIs if applicable
5. OTHER TASKS AS REQUIRED BY THE LINE MANAGER
• Bachelor's degree in Marketing or related field
• English communication in business level
• Business level of Microsoft Power Point and Excel
• At least 3-year experience in product/trade marketing. Experience & knowledge in Game industry (Console/PC/Mobile) is preferable
• High self-awareness, result-oriented mindset
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels across departments and functions
• Excellent written/oral communications and analytical skills
• Ability to think in a creative and strategic way, but adept at delivering operationally
• Ability to learn fast and adapt well in unfamiliar situations; Change agility
• Strong analytical skills and data-driven thinking
• Paying good attention to details, strong leadership skill and mindset
Bến Nghé, District 1, Ho Chi Minh City, Vietnam