Job Requirements
Skills
Job benefits
-
Flexible work hours
Productivity curve is not something steady and consistent as it depends on each person's unique traits and preferences. At our company, as long as your team is in sync and your goal is hit, you can flexibly decide when you want to work.
-
Free food & beverages
Avoid wasting time and energy to buy food at the restaurant or hawker center by yourself. We'll provide the best food for you and your team. Make better use of your valuable time to rest, bond, and do other things that matter to you.
-
Medical insurance
To ensure your health and wellbeing, you have various medical plans to choose from depending on your situation and unique needs. From partial up to full medical coverage, we got you covered.
-
Vacation & Leaves
Feel a need for a short break from work? our company is quite flexible when it comes to leaves; be it for vacation, sick, personal, or mental health days. Simply discuss what you need and we will try to cater to those.
This job post is managed by
Job description for Product Marketing Manager at PT. Koltiva
- Demonstrate full ownership and accountability of all Koltiva’s B2C and B2B products to be ready from a commercial perspective. Your success will be measured based on the growth of users and profitability.
- Create, execute, manage, and analyze marketing playbook and optimize it for maximum ROI; able to create go-to-market strategy, lead implementation of 360 media plan with excellent project management skill, strong data-driven in campaign performance analysis
- Develop Go-to-Market (GTM) strategy for product and feature launch by utilizing all 7Ps Marketing strategy.
- Execute GTM strategy and optimize it for maximum ROI, including but not limited to successfully managing a campaign end-to-end, from planning, executing, evaluation, and being data driven when conducting campaigns.
- Initiate the strategy to determine the budget, promotion scheme, mechanics, and result projections, execute it, and analyze the result.
- Collaborate with the tech team, product team, key account team, HR team, and project team to align and implement infrastructure, tools, and support needed for marketing.
- Drive and manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs.
- Plan and implement integrated campaigns to increase brand visibility, product awareness, and purchase intent.
- Build product messaging that sets new products apart from others in the market to give them a unique selling point and is responsible for new product launches
- Monitor and evaluate all product marketing campaigns and propose recommendations to get better results.
- Coordinate monthly and quarterly marketing material updates, and sales enablement, leading the efforts to ensure product positioning remains appropriate and consistent across all related materials.
- Work on ad-hoc marketing projects to ensure you are consistently generating new, high-quality leads for the company.
- Analyze & propose with guidance on key factors to retain customers, increase return rate of visitors/users, increase current customer spending/leads, and retain customers—increase repurchase rate or repeat customers.
- Bachelor's degree or equivalent practical experience from reputable local and overseas universities.
- 4-5 years of experience in B2B and B2C marketing, brand and reputation building, strategy and implementation consulting, B2B SaaS startups, digital marketing agency, or related industries.
- Proven experience in managing product launches, promotion, and digital marketing from retail or tech-startup company.
- Experience in developing marketing strategies, project management, and project implementation.
- Experience in establishing sales and marketing enablement assets based on case studies, market research, and current trends in the industries
- Familiarity with Google Analytics and other marketing tools is a plus.
- Passionate with data-driven marketing and growth.
- Deep analytical skills and ability to translate the analysis into an actionable plan.
- Strong sense of ownership and accountability, with good attention to detail
- Ability to be agile and flexible in adapting to a dynamic environment.
- Understanding Agri-tech is a plus.
- Experience in B2B is a plus.
- Strong organizational and analytical skills, excellent written and oral communication skills, including experience in high-level business discussions
Glints Safety Tips
Don't provide your bank or credit card details when applying for jobs. Legitimate employers and hiring managers do not require an application fee or expect you to pay for training.
Learn More